Wool, on the other hand, is a fantastic choice if you prefer an honest, earthy vibe in your living spaces. Wool rugs are known for their durability, excellent fade resistance, and relative ease of maintenance, especially when treated with products like Microseal. Wool’s unique structure allows colour to penetrate deeply into the fiber, creating a molecular-level bond that ensures long-lasting vibrancy. Wool’s high protein content naturally absorbs dyes, resulting in unmatched depth of shade and colour clarity. Wool is also thick and has coarse fibres, making the rugs hard-wearing and durable. Its natural fat coating repels dirt, allowing your rug to withstand the test of time. Moreover, wool doesn’t burn like other fibers, making it suitable for areas with special fire requirements, without the need for flame retardants. Additionally, wool rugs pose a low risk of triggering allergies, as they trap dust and dirt particles effectively.